Our National Footprint
When TheHomeMag® launched in 2002, a vehicle specifically for Home Improvement advertising did not exist. It was commonly rolled into regionally mailed magazines with everything from pizza to dry-cleaning to oil changes. Our purpose then remains the same today: concentrating all of our marketing efforts on a very specific and well defined segment of business – and doing so to an equally well defined segment of the population.
Being clear about who we market and who we target is but two pieces of our triangle. The message – that how we promote and what we say – is critical to the success of our business, and to the success of every one of our customers here in greater Orange County, along with all of our customers nationwide. Our specialty, that thing that makes us so unique, is our ability to create a very specific and direct message to our high income and high home value homeowner audience. When we control the message and the audience, we have a greater chance of controlling the result. And nothing creates results better than TheHomeMag.
Niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. This belief has driven us to become America’s #1 Home Improvement Magazine.
*Data current as of July 2016.